5 PR Strategies Every Startup Should Use in 2025

Introduction

In 2025, building a great product is only half the battle for startups. The real challenge? Making people know, trust, and talk about your brand. That’s where PR strategies come in.

Public Relations (PR) isn’t just about press releases—it’s about crafting stories, building relationships, and creating visibility. Whether you’re a tech startup in Bengaluru or a retail venture in Bhubaneswar, a strong PR plan helps you reach customers, attract investors, and gain media coverage.

This blog will walk you through 5 proven PR strategies for startups in India that you must adopt in 2025 to build credibility, attract attention, and grow your brand.

1. Storytelling That Connects with Audiences

Customers don’t connect with features; they connect with stories. In 2025, the most successful startups are those who tell stories that inspire trust and emotion.

✅ Share your founder’s journey – why you started, challenges faced, and your mission.
✅ Highlight your impact – how your product or service changes lives.
✅ Use blogs, podcasts, and videos to spread authentic brand stories.

👉 Example: A Bhubaneswar-based food delivery startup could share its story of empowering local food vendors while ensuring healthy meals for office-goers.

👉 CTA: Need help crafting your story? EchoRise PR (under Ad Fusion Media) creates powerful brand narratives that connect emotionally and attract media attention.

2. Build Relationships with Media & Journalists

PR is about relationships. For startups in India, connecting with the right journalists and media outlets is a game-changer.

✅ Make a list of relevant publications in your industry.
✅ Send personalized pitches, not generic press releases.
✅ Offer expert insights or opinions on trending topics to become a go-to source for media.

📌 Pro Tip: For local growth, startups should connect with regional media in Bhubaneswar or their city to get featured in newspapers, online portals, and TV shows.

👉 CTA: At EchoRise PR, we help startups build lasting relationships with top media houses in India for consistent coverage.

3. Leverage Digital PR & Social Media

In 2025, PR isn’t limited to traditional press—it extends to digital visibility.

• Use LinkedIn to publish thought-leadership posts.

• Collaborate with influencers and micro-bloggers to boost trust.

• Share press coverage on social platforms to maximize reach.

💡 Digital PR builds not only credibility but also SEO value when backlinks are generated from media outlets.

👉 Example: A startup in India that gets featured in YourStory or Economic Times can amplify it through Twitter, LinkedIn, and Instagram to attract investors and customers.

👉 CTA: Want your startup’s story to go viral? Our PR strategies combine traditional and digital PR for maximum impact.

 

4. Crisis Communication Planning

Every startup faces challenges—funding issues, product delays, or customer complaints. A strong crisis PR strategy ensures your brand reputation stays intact.

✅ Prepare FAQs and responses in advance.
✅ Communicate openly with customers during tough times.
✅ Assign a spokesperson (founder or PR manager) to handle media questions.

📌 Example: If a Bhubaneswar-based tech startup faces downtime, instead of staying silent, they should issue a transparent update and assurance of quick resolution.

👉 CTA: EchoRise PR helps startups in India build smart crisis communication playbooks to protect brand reputation.

 

5. Thought Leadership & Industry Positioning

In 2025, startups that succeed are those who position themselves as leaders in their industry. This is more than just PR—it’s about authority.

✅ Founders should write guest articles on top platforms.
✅ Speak at startup events, webinars, and conferences.
✅ Share data-driven insights, surveys, or reports to get quoted in the media.

👉 Example: A fintech startup in India can publish insights on digital payments adoption, positioning themselves as industry experts.

👉 CTA: We help startups craft thought-leadership strategies that attract investors, customers, and media recognition.

 

Case Study: Startup PR in Bhubaneswar

A health-tech startup in Bhubaneswar worked with a PR agency to:

• Publish its founder’s story in local newspapers.

• Share press features on LinkedIn & Instagram.

• Host a local community event covered by media.

Result: The startup gained investor interest, doubled customer acquisition, and became a trusted name in its niche within 9 months.